Free Review Request Email Templates
Browse 15+ professionally written email templates to ask customers for reviews. Copy, customise, and send.
15+ Templates
Ready-to-send emails for every scenario
Proven Subject Lines
Optimised for high open rates
Copy and Customise
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Simple Thank You + Review Ask
Post-Purchase
Best for: Any business wanting a simple, friendly review request after a purchase
Subject Line
Thank you for your purchase, [Customer Name]!
Email Body
Hi [Customer Name],
Thank you for choosing [Business Name]! We hope you are enjoying your [Product/Service].
Your feedback means the world to us and helps other customers make informed decisions. Would you mind taking 30 seconds to share your experience?
[Review Link]
Thank you for your support!
Best regards,
[Business Name]
Product-Focused Review Request
Post-Purchase
Best for: Product-based businesses wanting detailed product feedback
Subject Line
How are you finding your [Product/Service]?
Email Body
Hi [Customer Name],
You purchased [Product/Service] from us recently, and we would love to know how it is working out for you.
Whether it exceeded your expectations or there is something we could improve, your honest feedback helps us serve you better.
Leave a quick review here: [Review Link]
It only takes a minute and makes a real difference.
Warm regards,
The [Business Name] Team
First-Time Buyer Follow-Up
Post-Purchase
Best for: Building trust with new customers and encouraging repeat business
Subject Line
Welcome to the [Business Name] family!
Email Body
Hi [Customer Name],
Welcome! As a first-time customer, your impression matters enormously to us.
We work hard to deliver the best experience possible, and hearing directly from new customers like you helps us understand what we are doing right and where we can improve.
Would you share your first experience with us?
[Review Link]
Thank you for giving us a try. We hope to see you again soon!
Best,
[Business Name]
Order Delivery Confirmation + Review
Post-Purchase
Best for: E-commerce businesses wanting to capture feedback right after delivery
Subject Line
Your order has arrived! How did we do?
Email Body
Hi [Customer Name],
Great news - our records show your order of [Product/Service] has been delivered!
Now that you have had a chance to check everything out, we would appreciate hearing about your experience. From the ordering process to delivery, every detail helps us improve.
Share your thoughts here: [Review Link]
If anything is not right, please reply to this email and we will make it right straight away.
Thank you,
[Business Name]
After Appointment or Visit
Post-Service
Best for: Salons, clinics, restaurants, and any appointment-based business
Subject Line
Thank you for visiting [Business Name] today!
Email Body
Hi [Customer Name],
Thank you for visiting us today! We hope your experience at [Business Name] was excellent.
We would love to hear how your visit went. A quick review helps future customers know what to expect and helps us maintain the high standards you deserve.
Leave a review here: [Review Link]
We look forward to seeing you again soon!
Best regards,
[Business Name]
After Project Completion
Post-Service
Best for: Contractors, agencies, freelancers, and project-based services
Subject Line
Your project is complete - we would love your feedback!
Email Body
Hi [Customer Name],
We are delighted to have completed your [Product/Service] project! It has been a pleasure working with you.
As we wrap up, we would greatly appreciate it if you could share your experience working with us. Your review helps other potential clients understand the quality and care we bring to every project.
Share your experience: [Review Link]
Thank you for trusting [Business Name] with your project.
Kind regards,
[Business Name]
After Support Interaction
Post-Service
Best for: Businesses wanting to turn positive support experiences into reviews
Subject Line
How did we handle your request?
Email Body
Hi [Customer Name],
We recently helped you with a support request, and we want to make sure everything was resolved to your satisfaction.
If our team provided you with great service, we would be grateful if you could share that experience in a quick review. It means a lot to our support team and helps us continue delivering excellent service.
[Review Link]
If there is anything else we can help with, do not hesitate to reach out.
Thank you,
The [Business Name] Support Team
After Consultation
Post-Service
Best for: Consultants, advisors, lawyers, accountants, and professional services
Subject Line
Thank you for your consultation with [Business Name]
Email Body
Hi [Customer Name],
Thank you for taking the time to meet with us. We hope the consultation was valuable and gave you the clarity you were looking for.
If you found our advice helpful, we would really appreciate a brief review. It helps others who may be looking for similar guidance find the right support.
Leave your review here: [Review Link]
We are here whenever you need us.
Warm regards,
[Business Name]
Gentle Reminder
Follow-Up
Best for: Following up 3-5 days after the initial review request with no response
Subject Line
Quick reminder - we would love your feedback!
Email Body
Hi [Customer Name],
A few days ago, we reached out asking about your experience with [Business Name]. We understand life gets busy, so this is just a gentle reminder.
Your review would really mean a lot to us and helps other customers. It only takes about 30 seconds:
[Review Link]
No pressure at all - we appreciate you either way!
Best,
[Business Name]
We Noticed You Have Not Reviewed Yet
Follow-Up
Best for: A slightly different approach for customers who did not respond to the first email
Subject Line
Your opinion matters to us, [Customer Name]
Email Body
Hi [Customer Name],
We noticed we have not heard from you yet about your experience with [Product/Service]. We completely understand if you have been busy.
We value every piece of feedback because it helps us improve and helps future customers make confident decisions. If you have a spare moment, we would be thrilled to hear your thoughts:
[Review Link]
Thank you for being a valued customer of [Business Name].
Warm regards,
[Business Name]
Long-Term Customer Check-In
Follow-Up
Best for: Engaging long-term customers who have never left a review before
Subject Line
You have been with us for a while - how are we doing?
Email Body
Hi [Customer Name],
You have been a loyal customer of [Business Name] for some time now, and we truly appreciate your continued trust in us.
We would love to hear how your overall experience has been. As someone who knows us well, your perspective is incredibly valuable to both our team and potential new customers.
Share your experience: [Review Link]
Thank you for being part of our journey.
With gratitude,
[Business Name]
Year-End Appreciation + Review
Seasonal
Best for: End-of-year outreach combining gratitude with a review request
Subject Line
Thank you for an amazing year, [Customer Name]!
Email Body
Hi [Customer Name],
As the year comes to a close, we wanted to take a moment to thank you for being a wonderful customer of [Business Name].
Your support has meant everything to us this year. As we look ahead, we would love to hear about your experience. Your review helps us start the new year even stronger and guides other customers to find us.
Share your thoughts: [Review Link]
Wishing you a wonderful year ahead!
Warmly,
The [Business Name] Team
Milestone Celebration
Seasonal
Best for: Business anniversaries, reaching customer milestones, or celebrating achievements
Subject Line
We are celebrating a milestone - thanks to you!
Email Body
Hi [Customer Name],
We have just reached an exciting milestone at [Business Name], and it would not have been possible without customers like you!
To mark this occasion, we are looking back at the incredible experiences we have shared with our customers. We would be honoured if you could share yours:
[Review Link]
Every review tells a story, and yours could inspire someone new to discover [Business Name].
Thank you for being part of our story!
Best,
[Business Name]
Short and Sweet
General
Best for: When brevity is key - works well for SMS-style communications or busy audiences
Subject Line
Quick favour? 30 seconds
Email Body
Hi [Customer Name],
Enjoyed your experience with [Business Name]? We would love a quick review!
[Review Link]
It takes less than 30 seconds and helps us more than you know.
Thanks!
[Business Name]
Multi-Platform Review Request
General
Best for: Businesses active on multiple review platforms wanting to grow presence everywhere
Subject Line
Share your experience with [Business Name]
Email Body
Hi [Customer Name],
Thank you for choosing [Business Name]! We would love to hear about your experience.
You can leave a review on whichever platform you prefer:
Google: [Google Review Link]
Facebook: [Facebook Review Link]
Trustpilot: [Trustpilot Review Link]
Your honest feedback helps us improve and helps other customers find trusted businesses like ours.
Thank you for taking the time!
Best regards,
[Business Name]
Tips for Effective Review Request Emails
Best Practices
- Send within 1-7 days of purchase or service completion
- Personalise with the customer's name and details
- Include a direct link to your review page
- Keep the email under 150 words
- Make it clear that you want honest feedback
Things to Avoid
- Offering incentives or rewards for reviews
- Asking for a specific star rating
- Sending more than two follow-up emails
- Using generic, impersonal messaging
- Making the review process complicated
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