Free CSAT Calculator

Calculate your Customer Satisfaction Score and compare against industry benchmarks

Simple Formula

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Industry Benchmarks

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Know where you stand from Poor to Exceptional

Calculate Your CSAT Score

Enter the number of satisfied customers (those who rated 4 or 5 on a 5-point scale, or "Satisfied" / "Very Satisfied") and your total number of survey responses.

Customers who rated 4-5 (or Satisfied / Very Satisfied)

Total number of survey responses received

What is Customer Satisfaction Score (CSAT)?

The CSAT Survey

CSAT surveys ask a simple question: "How satisfied were you with your experience?" Customers respond on a scale (typically 1-5 or 1-7).

  • 5 - Very Satisfied: Exceeded expectations
  • 4 - Satisfied: Met expectations
  • 3 - Neutral: Neither satisfied nor dissatisfied
  • 2 - Dissatisfied: Below expectations
  • 1 - Very Dissatisfied: Far below expectations

Why CSAT Matters

  • Satisfied customers are 5x more likely to repurchase
  • A 5% increase in retention boosts profits by 25-95%
  • Dissatisfied customers tell 9-15 people about their experience
  • CSAT is the strongest predictor of repeat business

How to Calculate CSAT

The CSAT formula counts the percentage of customers who gave a positive rating. On a 5-point scale, "satisfied" means scores of 4 and 5. On a 7-point scale, it typically means 5, 6, and 7.

CSAT (%) = (Number of Satisfied Customers / Total Survey Responses) x 100

For example, if 160 out of 200 customers rated 4 or 5, your CSAT = (160 / 200) x 100 = 80% (Excellent).

CSAT Benchmarks by Industry

Average CSAT scores vary by industry. Use these benchmarks to contextualise your score and set realistic improvement targets.

E-commerce / Retail
78 – 85%
SaaS / Technology
72 – 80%
Healthcare
70 – 80%
Financial Services
68 – 78%
Hospitality
75 – 85%
Telecommunications
60 – 70%
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Frequently Asked Questions